Cast of Community

Cast of Community

Tuesday, October 23, 2012

10/26 NBC Community Social Media Plans

Hi guys!

Listen, last Friday's hashtag, #Darkest401, was a smash success. We trended #2 in the US and #5 worldwide, for an hour or two. Plus, there were some AMAZING pretend versions of the unaired episode, and both Yvette Nicole Brown and Andy Bobrow tweeted their enjoyment of our escapade.

By popular request, we're doing (#)Darkest402 this Friday, too!

1) Remove parentheses only at 7:30pmEST on Friday, 10/26, and tweet lightly for an hour.

2) Tweet as much as you like, and RT other people's tweets at 8:30pmEST.

3) Only one hashtag per tweet, and we'll rocket up there again.

4) Until Friday, please share this plan on every social media platform that you can, OK? If you're short of time, you can use the links from the main website (2nd link below).

Here's the Reddit link:

And here's the main website link:



Friday, October 19, 2012

10/19 NBC Community Social Media Plans

TL;DR (with a big thank-you to Fringe): Tweet (#)Darkest401 Friday 10/19/12.

1) Remove parentheses at 7:30pmEST (to preserve the power of the hashtag) and tweet lightly for an hour

2) Tweet as much as you like, starting at 8:30pmEST

3) Use only that one hashtag in each tweet. Any more hashtags than that will reduce the tweet's power.

4) Why not say hello to the ad sponsors?

Guys, the UK "Community" fan who put this together on Reddit is my personal hero.

Here's a link to the website, with all the details:

Also, I'd like to point out the lovely work that @SuperSarah33, @SmoochyDaisy52, @UhOhMorsheDios, and @Dramakim did today:

1) Scroll down to 10/18/12 and observe all the joy from the Pen Awards, which @Danielletbd delivered to the NBC Community cast today:

2) Here's @DramaKim's lovely turn, representing "Community" fans very well, in a @Vulture debate/cage match with a Dr. Who and Real Housewives fan:

Excuse me now, while I go die from happiness. Cremate me when I die, spread my ashes on the Trinity River in Fort Worth Texas, THANK YOU.

"Community" fans are the BEST IN THE WORLD.


Monday, October 1, 2012

URGENT: PR instructions for 30 Rock kazoo serenade and straitjacket escape, Thursday 10/4

UPDATE: I need help spreading this event around on all the social media sites, and also finding all the emails for EVERY network's evening news PLUS NYC radio stations.

Here is the link for the public, which I need sent around ASAP:

Here is the link to this blog, to solicit help from others for PR work today:

Dear Fans (and our friend Sean),

There is a LOT on my plate right now. I need some help getting the word out about our kazoo serenade and straitjacket escape this Thursday 10/4, 1pm. This is an urgent situation, and this is your official mayday. Please forward this email to every Community fan and NYC videographer you know immediately. Also, email me at immediately if you can help, or know a videographer who can help.

Main webpage for the event; please include this in any tweets that go out. If you're finding help for us, please use this blog link.

1) I want to get us on the evening news.
b) If you open the document and select all the words, then copy into an email, it's better than just a link.
c) I need to find the news desks. All of them. Any help finding any network news desk, especially in NYC, is an urgent thing.
d) We can reach out to all the NYC newspapers, magazines, radio stations, etc.

2) I have the list of all the bloggers and newspapers that covered the event back in December, so I'll reach out to them with the press release now. EDIT: done.

3) I need practical help with tweeting the cast. Please find my last tweet at @violincatherine, copy and paste it to each Community cast member. This is most important today. EDIT: done. Yvette, Ganz, and Bobrow are BATMAN. If you'd like to retweet my most recent tweet to @JoelMcHale so he can finally see the darn thing in the sea of tweets he gets, that would be wonderful. Go to @violincatherine for the tweet. Thank you!

4) I have a dream of all of us going to the Today Show on Thursday morning. Kristina, who helped me write the press release, also gave me suggestions for how to figure out those email addresses. don't know who among the fans is available for that. I could bring a mandolin (I don't have a ukulele) and help with some chords. EDIT: emailed, waiting for response.

5) I need to email East Coast AP, Reuters, big news agencies

6) I have the emails for the 30 Rock store, plus all the NBC and Sony bigwigs. I can email them the press release, too. EDIT: done.

7) You have the previous email lists of fans, right? Plus we have Reddit and all the other social media (twitter, Facebook, pinterest, tumblr, etc). If you are on Reddit, please put this link up. I'll do my best to glean the contact information from the spreadsheet ASAP and try to put more together. 
a) I could use some help with an email and tweet. EDIT: email and tweet are done.
b) We can start sending this around; BIGGEST focus needs to be on other fans tweeting the cast for a retweet. I need to come up with a clean tweet. Any help is SO welcome.

8) I need to double check the Craigslist post and see if it needs to be renewed. EDIT: done.

9) Please send this blog post around to peeps that you think might be helpful; link is

Thank you, love you, owe you.