Cast of Community

Cast of Community

Saturday, March 3, 2012

Communitown (joint Community and Cougar Town Subway sandwich fan action); Spreadsheet

Dear Fans,

3/30/12 update: Current Subway hashtags on twitter: #ILoveYouSubway and #EatFresh. @brittanymackk mentioned #sixinchesandamovie today. Ha ha!

It's always nice to thank people for airing your show on TV. Please send some nice hand-written letters to NBC Executives. We have a lot to celebrate. Tell them about the Subway campaign, and that we're here for them. Addresses:

Also, PLEASE send a nice letter to:

  • 325 BIC DRIVE 
  • MILFORD, CT 06460

UPDATE: Cougar Town fans are gathering money for a massive wine cork purchase to send to ABC. Also, I'm personally going to their (early morning, like 6:15am, ouch) gathering at ABC's Good Morning America broadcast in Times Square on Friday, 4/6. Anyone want to join? I just bought a Penny Can t-shirt and Cougar Town baseball cap.

URGENT, Summary of fan action:
1) Buy a Subway sandwich on Mondays
2) Fill out an in-store comment card that says "#savecommunity and #savecougartown! #Communitown thanks you for your ad sponsor and product placement support of BOTH shows!"
4) Tweet the living daylights out of @SubwayFreshBuzz with #Communitown hastag.
5) Follow Cougar Town fan leaders @CougarTownRally, @loulzb, @JeffRaissle, and @CougarTownFTW.
6) Facebook event post:
7) From @MsDaisySteiner: Deanway! SubDean?
8) Paste this Penny Can label on a paint/coffee can; bring it with you to Subway!
9) Goatee pattern; cut one out of felt or construction paper, wear to Subway!

Please vote in TV Guide Magazine Fan Favorite poll (2 categories, Comedy and Ensemble. We're NBC shippers too, so Debra Messing in the Comeback category is nice):

tl;dr, scroll down to the final paragraph of this post for the overall summary in bold text. Subway fan action reasoning: Thank you!

The one good thing about the hive mind is flexibility of ideas. Bees butt each other in the heads to get a better idea across. The bee who brought me the #Communitown idea appears to be shy, but she is Batman.

Also, the Community Paley Fest gave me hope that a 4th season is possible. We need to stay loud. I'm not shelving the World Record blanket fort and International Paintball Month, but I'm going to chat with Chuck fan organizers and @lightening__bug for event planning ideas. If we have a party in LA, we can invite the cast. Also, Comic Con is in June. We can do paintball when it's warm outside.

OK, there's a Subway sandwich display in the Greendale cafeteria, right? (Season 3 Jim Rash Has An Oscar promo). And Subway was featured in Abed's scene on Cougar Town, and is a current Cougar Town ad sponsor?

If we form one gigantic Community plus Cougar Town super group, and all start buying sub sandwiches on Mondays, we may be able to save BOTH shows. I'm willing to eat Subway sandwiches for 2-3 years if it gains us 2-3 more years. Let's feel it out; try it for one month and see what the response is like. I predict the media attention on this is going to be HUGE. I want Cougar Town to succeed; they weren't prepared for this timeline and need our help. Please follow her fan leaders, @CougarTownRally and @Loulzb. Use the hashtag #Communitown on Mondays, fill out comment cards in the store that say #SaveCougarTown and #SaveCommunity, and fill out this online form:

1) Chuck already set up this habit, so it will be easy for us to use the same trail.
2) As opposed to courting a random ad sponsor, Subway is using product placement in BOTH shows.
3) Have you ever seen a combined fan action before? People are usually so terrified that they get tunnel vision and can't band together. I predict that this is going to be BIG news. Both shows desperately need a WSJ/NYTimes/CNN news story to draw wealthy Nielsen viewers. Cougar Town is listed as an underdog in the news, so the story will shift to the fighting underdog. The Scrubs staff is on both shows, and Abed appears on Cougar Town in a cameo. Bill Lawrence worked very hard on the marketing, so there is an existing story there as well. I think we have an 85% chance of landing in the business sections of big media.
4) ABED WOULD WANT THIS. Also, @CougarTownRally and @loulzb are super nice. That is all.
5) I'm calling for this fan action one day from today. If you buy a sandwich THIS WEEK, that's fine. Cougar Town need immediate assistance. Can you imagine being in their shoes, off for all those months, and then having this kind of trouble after one month?
6) Anybody want to help me tweet out the Cougar Town ad sponsors for Tuesday at 8:30pm? I've got the East Coast covered. I could use help with the midwest and west coast. Also, I'll do next day Hulu ads. I want to see what they have, and if there's any other overlap with NBC Community (scroll back to posts from late November and early December for the old lists).

So that's the update there. The $74K TV Guide Magazine fan ad is still a good idea. When I find a graphic design intern, I'll let them loose on it.

FUN IDEA. If you are a #Community fan going to #SXSW for either the Film or the Music festivals, please let me know, OK? I'm planning on sending a T-shirt order down for 10 Napoleon Dynamite style shirts (aka Vote for Pedro, but with show details on it), and post it on Craigslist in Austin. I can also send flyers and stickers to a Staples store in Austin. Any ideas or revisions? Is NBC going to be there (I'm assuming yes)? Cougar Town, my lovely sister show, I'm not Miss Moneybags or I'd naturally do the same for you. We can run parallel actions if you want. You have my email address. Anything you need, just ask, OK?

Also, to get some serious water cooler buzz going, let's post some funny Craigslist stunts. Include both shows and our Subway initiative (NBC Community, Thurs 3/15, 8pm. ABC Cougar Town, Tues 8:30pm. We're all buying Subway sandwiches on Mondays to save both shows, so Eat Fresh with us and watch our funny shows too!). It's FREE, you can make it say whatever you want, it's in most cities and regions of the US (hello Nielsen), and everybody reads craigslist. If they don't, they have friends who do, and they'll hear about us soon. And yes, @MetropoLois, go CRAZY with Annie's Boobs if you want.

EXPERIMENT: I asked twitter if anyone was on Pinterest. The demographics of that site are CRAZY, like 85% ladies, age 25-54, am I right? @MsDaisySteiner has a board there, #GreendaleIsWhereIBelong: I'm afraid of Google+ too, but I'm going to do my best to post about our #Communitown efforts on both sites. As usual, I'm an awkward nerd anyway, so please forgive my N00b ways! Whee!

OK, last thing. Please pass this link around, and feel free to add to it:
The upper two left squares are URGENT matters.
1) Map link:  NEW IDEA: Post your local Subway store on this map; Cougar Town, you are officially part of this map now, too. Cougar Town flyer: Quick reasoning: we have dropped in dratted Nielsen viewership over 2 years, which is why NBC Community is in a precarious position. If you could please post some flyers/graffiti chalk art/posters in your neighborhood, take a picture of where/what you posted (optional), and drag a blue pin onto your city (type your city in the top, a pin comes up, then drag the blue pin to it; use the rich text button to post a weblink), we could get some inroad on the Nielsen problem.

If Nielsen is truly a representative sample of the US, then maybe 45% have no computer. Flyers and street art are necessary to reach them. Also, my estimate is that 30-40% are religious, so go easy on Jim Rash in tights on the flyers, but go heavy on his Oscar win, particularly in the South and Midwest. Please mention Thurs, 3/15, 8pm, watch NBC Community. This lovely idea comes from @Mayh___, who found  Sherlock fans' street art. When the Harvard administration leaves Sherlock chalk graffiti from students on its brick walls and it's news, you know it's a good idea.

2) Please write some letters, as outlined in @supersarah33's lovely post ( If you buy one Subway sandwich this week, place one flyer with a corresponding blue pin on the map (OR link to your local Subway store), write a funny craigslist post, and write one letter to Bob Greenblatt, you are officially Batman to me.


(P.S. - The lovely genius who came up with the Subway idea is shy, but she is Batman. I have a deep gut feeling of joy about this idea. I really think it's going to take off. I'm not abandoning our other ideas, but we HAVE to save Cougar Town. Think of Abed! -CB)
(P.P.S. - Cougar Town, we are officially one team and one hive now. Don't feel shy or like you'll offend me if you use my ideas. You may need to act quickly on something right now, so do what you need to do, and we've got your back. As soon as you have a Facebook post, please let me know and I'll include it here. There are a million Cougar Town fans listed on Facebook. I'm cool posting in all the comments of all the posts on the main page. Let's go, OK? We've got this. We're officially in Mayday mode to defend and protect you. I'm here for you. xoxo -CB)

1 comment:

  1. This campaign sounds.... very.... familiar...